Tanuki is a myth - the name itself has it´s roots in Japanese history, and the ever changing raccoon dog symbolizes the change in shape and image of the Japanese industry.
The logo NI is the Japanese symbol for 2. The bottom line represents history and tradition, the top line represents future and change. The colors represents the Japanese flag.
Everything is rooted in Japanese tradition, and the team behind Tanuki are all the backbone in Japanese denim industry. Their names although remains a secret. But it is no secret that we are super excited to have added yet another absolute top brand to our range of denim.