About us

Blue Caviar
Vestergade 7 ( Bindingsværkshuset v/ Emil Vetts Passage )
8000 Aarhus C

Phone: (+45) 53 59 78 00
E-mail: store@blue-caviar.com

Opening Hours
Monday : 11.00 - 18.00
Tuesday : 11.00 - 18.00
Wednesday : 11.00 - 18.00
Thursday : 11.00 - 18.00
Friday : 11.00 - 18.00
Saturday : 10.00 - 16.00
Sunday: Closed



Blue Caviar
For Gentlemen & Denim Enthusiasts

At Blue Caviar we are denim ambassadors. With the utmost passion we honour the history and the tradition of authentic denim and work-wear.

It is a love story with that strong blue fabric, a fabric that for centuries has told a true and honest story. A story that has been a part of history, and at the same time it is a story about true craftsmanship and passion

Our goal is not a “quick fix”, but we are here for the long run - we focus on quality over price, story over fashion, and integrity over money.

We are deeply fascinated by the unique process, which our products go through; all from the original weaving methods,
The Japanese shuttle looms, the ounce in your selvedge jeans - all in which represent the core feeling when you visit Blue Caviar.

You should wear them, tear them and wash them - and then do it all over again.

We have handpicked the very best products from Japanese, American and European denim brands where selvedge denim is the cornerstone in our store.  
We are for everybody that like us, appreciate high quality goods, served in a relaxed atmosphere, a second home, a safe haven from the high street stores.

Our location, are like our products, hand picked. It is not “easy street”, but a building with a 500 years old story. We feel it is the perfect frame, for us to honour and showcase the best denim and work-wear related goods. A place where you are always welcome, a place where customers become friends, and where we can share a common passion.

So drop by, fellow blue blooded, we look forward to serving you

Stay true - Stay blue